Google is the number one search engine, at least as of this writing. That is why many webmasters based their search engine optimization on Google’s standards. While it is not the intention of this article to argue if that is a right or wrong decision, we shall expose you to the biggest secret of Google SEO experts – the Google SEO and Webmaster Tools.

The Google SEO and Webmaster Tools offers a lot of gears for webmasters to improve their websites. It allows web developers to gauge how their site performs on Google’s search engine results page. There are built-in tools that users can use to troubleshoot, check potential problems, and analyze their sites.

The tool can give you a view on how the search engine views your website. Being able to do this means you can make specific on-age optimization and adjustments. If there is a bit of a problem in your website, the webmaster tools will reveal it to you.
 

Google SEO and Webmaster Tools can also be use din off-page optimization. If you want to know who’s linking to you, then you can check it thru their tool. You can also check which of your page ranks for a certain keyword, or which gets the most traffic, which one has the highest Google PR. These things will all help you in your SE optimization.

You can also use this tool to tell Google how you want it to see your site. You can remove specific URLs that may be in duplicate content, or for whatever reason. You can double check you are not using meta tags that would harm your website.

As an extended feature, Google SEO and Webmaster Tools offers a way to connect with your fellow webmasters and SEO enthusiasts. There is a community that is always willing to answer your queries, guide you and give you clarifications on SEO related concerns.

So if you want to top the list of search engines, particularly the big G, you will put Google SEO and Webmaster Tools on top of your SEO check list.

Clear Media is a SEO Los Angeles company that offers affordable search engine optimization results and proven search engine ranking on major search engines. We provide SEO and Web Design services to achieve top rankings on the web. We also provide web development services in addition to IT consulting. Visit us today for SEO consultation.